Our Women Farmers Are Marketers
Our women farmers know the 4Ps of marketing inside out. From making sure they grow the best quality food to knowing fully well where to sell, our women farmers can give Kotler a run for his money any day. In this video watch Saajhan Didi take her produce to her own Farmer Producer Company (FPC) and get a fair price for it!
They Are Board Members
Our women farmers run their own producer companies. Acutely aware of P&L, they take strategic decisions that improve the financial sustainability of their companies just as their farming decisions enhance environmental sustainability Watch as Mira Bai and co explain why decided against one procurement strategy in favour of the other.
They Are HR & Non HR Managers
Dig your hands into the soil on one of our farmers’ fields and don’t be surprised if an earthworm wriggles by. Our women farmers are expert human and non-human resource managers, deftly shepherding above and below soil biodiversity to create bountiful non-toxic environments. In this one, we visit Sharmila didi's farm and behold its marvellous life and vitality.
They Are Ecologists
Our women farmers don’t wage war on nature. They work with her. To keep pests at bay, they use bird perches, sunshine-yellow marigold flowers, and homemade potions of neem, garlic, and chili. No synthetic pesticides. No sneaky residues making their way into your kitchen. Watch as Kanchan Bai talks about her own experiences with synthetic pesticides and how they cost her a kidney, an experience which made her turn over a new leaf and endorse pesticide-free, nature-positive farming.